Resources
Guides, work and the odd experiment.
Practical guides for buyers, the systems we have built for real, and the things we make when nobody is paying us to.
Automating NinjaTrader: the AI trade journal we built
We turned a closed trading platform into a self-logging journal an AI can read, query and mark up.
Read it WorkPenny's Ark: a rescue site that runs itself
A charity website that updates its own listings and keeps 100% of every donation.
Read itA 3D website that sells a course by teaching it
An interactive 3D landing page that proves the course is good before you have paid a penny.
Coming soonBest AI automation agencies in the UK
Who actually builds AI automation for UK businesses, and how to pick one.
Read it GuideWhat does an AI automation agency actually do?
A plain-English guide to what you are buying, what it costs, and whether you need it.
Read it GuideHow much does a website cost in the UK?
The honest price ranges, what drives them, and the ongoing costs nobody mentions.
Read it GuideWhat does an SEO agency actually do?
The real monthly work, honest timelines, and how to tell a good agency from a bad one.
Read it GuideHow much does SEO cost in the UK?
Honest UK retainer and project ranges, what drives the price, and the cheap-SEO trap.
Read it GuideWhat is generative engine optimisation (GEO)?
How to get cited inside AI answers, and how it differs from classic SEO.
Read it GuideWhat does a PPC agency actually do?
Strategy, build, bidding, tracking and reporting, plus when paid ads are not worth it.
Read it GuideWhat does Google Ads management cost in the UK?
The two numbers you actually pay: ad spend versus the agency management fee.
Read it GuideBest PPC agencies in the UK
A short, honest shortlist of real UK paid-ads agencies, and how to pick one.
Read it GuideGA4 and conversion tracking: why your reporting is wrong
The common tracking failures that make you decide spend on numbers that lie.
Read it GuideHow to build a marketing dashboard in Looker Studio
The metrics that matter, the build in plain steps, and the mistakes to avoid.
Read it GuideBest analytics and reporting agencies in the UK
Real UK measurement and GA4 agencies, described by what we can verify.
Read it GuideWordPress vs Webflow vs headless
A fair comparison across cost, flexibility and who each one actually suits.
Read it GuideHow to brief a web design agency (and not waste £10k)
Write a brief that gets a good site: goals over features, and the red flags to watch.
Read itWe tried to crack a 300-year-old code
An honest record of the hours we will not get back, and what we found, of a sort.
Coming soon